If you are energetic, results-driven, and know how to grow a book of business, join Alpha Direct. We are looking for a Sales & Marketing Manager to lead our microinsurance growth. 

The role owns GWP targets, distribution channels, team leadership, and product innovation in line with NBFIRA requirements

Role Responsibilities

• Set and achieve annual gross written premium (GWP) targets across microinsurance lines.
• Manage the implementation of sales efficiency initiatives, including the rollout of sales-force automation and CRM tools.
• Contribute to business strategy development and lead implementation of the sales function.
• Maintain clear internal communication so sales teams understand business performance and their contribution to it.
• Manage relationships with NBFIRA on sales conduct, market conduct, and consumer protection matters.
• Communicate new and amended regulatory requirements.
• Ensure timely review and resolution of customer complaints.
• Limit regulatory actions and sanctions against Alpha Direct arising from sales or marketing conduct.

Financial

• Review sales and performance data to measure productivity, goal achievement, and identify areas for process improvement.
• Own and manage the Sales and Marketing departmental budget.
• Monitor and maintain customer retention ratios across all product lines.
• Track key sales metrics including acquisition cost per policy, conversion rates, and broker production.

Operational

• Formulate integrated marketing strategies across above-the-line, digital, and below-the-line channels to drive brand awareness and business growth.
• Design and implement sales execution plans to convert marketing-generated leads into new business that meets company targets.
• Conduct market research to identify customer needs, competitor positioning, and product gaps, and recommend competitive responses.
• Identify and pursue growth opportunities in the Botswana short-term insurance market, including underserved segments accessible through the Insurance-in-a-Box model.
• Provide continuous training and coaching to sales agents, broker partners, and UniCoin agency staff to build technical and product knowledge.
• Support the development and launch of new revenue streams, including new product variants, channels, and partnerships.

Processes

• Ensure departmental compliance with company policies and procedures.
• Ensure seamless and accurate sales reporting through company systems.
• Ensure turnaround targets and service standards for quotations, onboarding, and policy issuance are met.
• Apply data restrictions and access controls in line with the Botswana Data Protection Act.
• Implement and oversee a Sales Force Automation (SFA) / CRM solution to drive efficiency, lead tracking, and pipeline visibility.

Service Management

• Oversee resolution of customer service issues through sales and marketing channels to meet or exceed client expectations.
• Ensure NBFIRA-reportable complaints arising from sales conduct are minimized through proactive complaint handling and root-cause action.
• Resolve escalated customer matters within agreed turnaround times.
• Maintain low complaint volumes on the internal register with documented investigation and corrective action.

Key Stakeholders

• Regulators
• Executive Committee 
• Internal & External Customers
• Relevant Financial Bodies 

Our Ideal Candidate

1. Qualifications and Experience

• Master’s degree in business or information & technology
• Mandatory COP-Shor Term
• Minimum of 5 years of relevant work experience in a Sales and Marketing Environment
• Membership to any professional body

2. Skills Set

• Strong ability to execute work with a citizen empowerment and economic inclusion lens.
• High degree of professionalism in dealing with diverse groups of people, including Board members, senior executives, and staff.
• Proficiency in digital media, design tools, and social media marketing across multiple platforms.
• Demonstrated capacity for product and channel innovation.
• Strategic thinking and the ability to translate business strategy into sales execution plans.

3. Regulatory

• Prospects will have to meet NBFIRA’S fit and Proper assessment. 

How to Apply

To apply, please submit your CV along with your Certificates and relevant information. 

Closing date: 12 July

Only shortlisted candidates will be contacted.